How often have you seen ads from bars bragging that they have "the coldest beer in town"? And what is your thought when we hear this ad? Is it "mmmmmmm, cold beer" or is it "dumbasses"? We suppose that we could tell you that either is correct, and that temperature is a matter of personal preference, right? Nah, we don't call ourselves beer snobs for nothing. So rather than simply state that we believe the statement is incorrect, we will give you guidelines set for restauranteurs from Craftbeerrestaurant.com.. - Cheers, Bon
"Most Americans are used to drinking their beer at very cold temperatures, but these icy temperatures harm the enjoyment of craft beer. While lighter-styled craft beers should be served cold, it is not necessary or wise to serve them icy cold. Just as too cold a temperature dulls a fine white wine, it has the same effect on a fine craft beer. This is especially important for beer that is served with a meal.
- Cold, no lower than 41° F (5° C) Lighter styles of beer — Sparkling wines/Champagne
- Chilled, no lower than 46° F (8° C) Most craft beers — White wines
- Cellar, around 53° F (12° C) Higher alcohol, richly flavored beers — Red wines