Wednesday, July 5, 2017
Craft Beer vs. Corporate Beer
While we know that the large corporate beer companies are buying up craft brewers, and we realize that we need to support real craft brewers and not these corporate giants, how do we know which brewery is really craft and which are not? Well, we are happy that you asked. The Brewers Association has created an symbol that small brewers may place on their label to help you identify real craft brewers. The craft beer lover has a right to know when they are purchasing from an independent craft brewer or from big beer and this symbol will help you do exactly that.
Craft brewers who want the seal do not have to be a BA member, but they need to meet criteria. The criteria are:
1. The brewer must fit the BA craft brewer definition:
•Small – Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales).
•Independent – Less than 25 percent of the craft brewery is owned or controlled by a beverage alcohol industry member that is not itself a craft brewer.
•Traditional – A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.
2. The brewer must have an active TTB license to commercially brew beer in the United States.
3. Breweries will sign a licensing agreement that will cover many bases, including if a brewery sells. If they are no longer a craft brewer, they aren’t allowed to license the seal. They’ll have to remove it from future packaging.
We ask that you look for this label, we ask that you support the small brewer. Cheers, Bon